Perceived age of actors in alcohol advertisements.

dc.contributor.author	Eberle, Jason.
dc.date.accessioned	2012-04-30T19:36:24Z
dc.date.available	2012-04-30T19:36:24Z
dc.date.created	2004	en_US
dc.date.issued	2012-04-30
dc.identifier.uri	http://hdl.handle.net/123456789/979
dc.description	vii, 78 leaves	en_US
dc.description.abstract	This study investigated the perceived ages of actors in print advertisements for alcohol and the target audience. Participants were separated into two groups of advertisement conditions and asked to estimate the age of the actor(s). A gender effect was found to be statistically significant for three of the four advertisements in both conditions. Overall, women rated the actors significantly younger than men did. The third advertisement in the experimentally manipulated soda condition had a significantly younger perceived age than the original alcohol advertisement condition; producing the only condition effect. Perceived minimum target age for the advertisements in both conditions were below the age of 21, with advertisements containing soda cues having significantly lower ages.	en_US
dc.language.iso	en_US	en_US
dc.subject	Advertising and youth.	en_US
dc.subject	Advertising-Alcoholic beverages.	en_US
dc.title	Perceived age of actors in alcohol advertisements.	en_US
dc.type	Thesis	en_US
dc.college	the teachers college	en_US
dc.department	psychology, art therapy, rehabilitation, and mental health counseling	en_US